Texture
Italy The Artisans of Personalized Knitwear
About us
Donato Cirella, with 40 years of experience
in textiles, has turned his passion into a mission: to elevate Italian
craftsmanship. His story begins in Pomarico, in the province of Matera, where
knitwear is a deeply rooted tradition. By founding Denì Service 27 years ago, he promoted the economic and cultural
growth of his hometown. Starting from the art of unraveling wool yarns, he transformed them into
masterpieces of cashmere knitwear. With the brand “Texture – New Visions of
Textile”, he creates tapestries, plaids, shawls, and cushions inspired by
Matera.
We design and produce clothing and
accessories in cotton, wool, and wool-cashmere blends, all fully customizable. We can faithfully reproduce any photo through knit weaving, meticulously
transforming pixels into stitches. This process gives each product
extraordinary quality and refinement, making the image an integral part of the
fabric and ensuring durability over time.
100% Made in Italy products. - Careful selection of materials - Design development and prototype creation - Strict quality control - Attention to every handcrafted detail - Secure and refined packaging - Clear and transparent communication - Direct home delivery Artisans of quality at your service.
The hashtag #faccioplaid identifies us and
comes directly from the Italian TV show 'I Soliti Ignoti – Il Ritorno'. In
2022, Donato Cirella appeared as one of the 'mystery guests' whose profession
was literally 'he makes plaids'. On that occasion, he gifted host Amadeus with
an original textile portrait.
The one who makes PLAIDS even created a framed artwork with plaid fabric. This is not a painting—it’s actually the plaid fabric itself shaped as a picture. Thank you! Congratulations also for the beautiful PLAID depicting the city of Matera!Donato is a programmer specialized in knitwear textile machines. He creates the weaving file on the computer—whether it’s a design or a photo to be reproduced. Then he sets up the yarn on the machine and starts the production of the PLAID in wool-cashmere blend… and off it goes. These PLAIDS are truly beautiful!
Indirizzo
Denì
Service by Donato Cirella Via G. Rivera snc – 75016 Pomarico (MT), Italy VAT: 00673130779 Phone: +39 3291252856 - email: This email address is being protected from spambots. You need JavaScript enabled to view it.
